6 Social Media Trends for Businesses to Watch in 2020
Most people spend a huge amount of their time on social media. It is a sector that is changing rapidly. Almost every day we see new tools and features being rolled out, adding new ways to connect, track and monitor your online marketing performance.
Social media has become an essential part of people’s daily lives and routines. Most of the people are obsessed with social media. The first thing they do when they wake up in the morning is to check their social media feeds. It creates a communication landscape which gives rise to emerging unique and niche networks. According to Forbes, 78% of consumer purchases are influenced by branded social media posts.
Stay updated with the latest Social Media trends that will help you to build a phenomenal social media strategy and from that of your competitors. Here are the 6 Social Media Trends for Businesses to Watch in 2020.
Rise of Influencer Marketing:
According to Medium, 49% of consumers depend on influencers before making a purchase, that is why marketing specialists have increased their spending on Influencer marketing by 61%. In 2020, we forecast that businesses will tap into Micro and Nano influencers due to their cohesion with larger communities.
Marketing to Generation-Z:
Businesses will have to invest more in advertising with the rise in mobile searches as this generation has a significant purchasing power so businesses will require innovative new disruptive technologies to innovate strategies that will drive Generation Z to participate. This generation is aware of the technology that demands innovation, creativity, personalization brand purpose and transparency. In 2020, businesses should precisely consider grabbing the attention of their audience.
Invest in User-Generated Content:
90% of the decisions of the consumers are influenced by user-generated content. With the rise of new niche platforms and easy access to tools and technology businesses should focus on creating communities that will give rise to user-generated content. This is will continue to be a vital factor in 2020 and beyond.
Artificial Intelligence (AI):
Artificial Intelligence was the most talked-about trend in 2019. It has come a long way over the last decade. We are beginning to see the integration of AI with human intelligence as we move towards digital transformation. Artificial Intelligence is already changing consumer perception. We have forecasted that businesses will have to invest in Artificial Intelligence technologies to maximize their results. It will help businesses to create data-driven decisions for campaigns and will also help to solve the content marketing conundrum. Business professionals will be able to work faster and smarter with precise data-driven insights.
Next-Generation Technology- Augmented and Virtual Reality:
There were a million interactions about Augmented and Virtual Reality in 2019. They are seen as one of the emerging technologies in 2020. Businesses will invest in such technologies. Creative campaigns integrated with such technologies will help to improve customer experience and boost online sales.
Harness the Power of Data Privacy to Reduce Fake News:
Data privacy is a primary concern when it comes to trusting a brand. About 3.1 percent of the news related to a brand’s confidence was related to fake news. Customers are constantly worried about how a brand may use their personal information. In 2020 we will see businesses working with many digital platforms to sustain the trust of their customers.
Hence, 2020 will be a year of ultimate digital transformation where a pivot strategy adopted by a business will encapsulate everything to build ever-lasting customer experience and empower stronger customer relationships.
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